Introduction
TrendyStyle, a mid-sized fashion e-commerce store, struggled with low organic visibility and heavy reliance on paid ads. They wanted a long-term SEO strategy to reduce ad spend and increase sustainable growth.
Challenges
- Weak keyword targeting and thin product descriptions
- Slow site speed and technical SEO errors
- No structured content strategy
- Heavy competition in fashion retail
Strategy Implemented
- Technical SEO Fixes
- Improved Core Web Vitals (site speed + mobile optimization)
- Fixed crawl errors, duplicate meta issues, and structured data
- On-Page SEO Optimization
- Researched and targeted high-intent keywords
- Optimized product/category pages with SEO-friendly content
- Internal linking structure for better crawlability
- Content & Blogging Strategy
- Created buyer-intent blogs (e.g., โBest Summer Dresses 2025โ)
- Built topical authority with fashion trend guides
- Link Building & Outreach
- Earned backlinks from fashion magazines & influencers
- Guest posting on niche-relevant blogs
Results
Within 6 months, TrendyStyle saw a 300% increase in organic traffic, with 40% higher sales conversions from SEO-driven users. Paid ad spend was reduced by 35%, saving thousands monthly.
Key Metrics
- ๐ 300% increase in organic traffic
- ๐ 120 new ranking keywords on Page 1
- ๐ฐ 40% higher conversion from organic visitors
- ๐ธ 35% reduction in paid ad spend
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