Ammonite Adventures, a travel and adventure company, wanted to increase its online visibility and attract more organic leads.
Despite offering exciting adventure experiences, their website struggled with low impressions, weak keyword rankings, and minimal organic traffic.
Over six months, I implemented a comprehensive SEO strategy that transformed their search performance — resulting in a 176% increase in clicks, 713% growth in impressions, and a dramatic improvement in average position from 65.4 to 27.6.
Challenges
When I started, the website faced several issues:
- Poor keyword targeting and inconsistent on-page optimization
- Weak content structure and lack of topical authority
- Low CTR due to generic meta titles and descriptions
- Limited backlinks and domain authority
- No structured analytics or conversion tracking
Strategy & Implementation
1. Keyword Research & Content Mapping
I conducted an in-depth keyword analysis to identify:
- High-intent adventure and travel-related terms
- Long-tail opportunities around “adventure experiences” and “Nepal trekking packages”
- Gaps competitors were ranking for
Based on this, I mapped keywords to existing pages and created new SEO-focused landing pages and blog articles.
2. On-Page SEO Optimization
Each key page was optimized for:
- Primary and secondary keyword placement
- Internal linking with keyword-rich anchor text
- SEO-friendly meta titles and click-worthy meta descriptions
- Image optimization and schema markup
3. Content Strategy
I built a blog calendar focused on user intent and search demand — mixing informational (“Best Time for Trekking in Nepal”) and transactional (“Book Your Next Adventure in Pokhara”) content.
This helped build topical authority and improved time-on-page metrics.
4. Technical SEO Fixes
- Improved page speed and mobile responsiveness
- Fixed crawl errors and duplicate content issues
- Submitted updated XML sitemaps to Google Search Console
5. CTR Optimization
I reworked meta titles and descriptions to be more curiosity-driven and emotional — focusing on the user’s desire for adventure.
This helped convert impressions into clicks, especially for blog posts and service pages.
6. Tracking & Continuous Improvement
I set up Google Analytics 4 and Google Search Console dashboards to track performance, user engagement, and keyword growth. Continuo
us A/B testing on headlines and CTAs led to steady gains in CTR.