
Page Speed: Improve Your Ranking and Conversion
In 2018, Google expanded its importance, including page speed as a ranking factor for mobile search results as well.
<p style="line-height: 1.5">My strategy + your investment = Competitor Death<br><span><strong class="font-bold">What to Look for When Doing Keyword Research</strong></span></p><p style="line-height: 1.38"><span>Are you a busy plumber in New York wondering how to get more people to find your services online? It can feel confusing, like trying to read a secret map of the internet. We understand – you’d rather be fixing leaks than figuring out Google. But what if keyword research could be explained simply, like a story? </span></p><p style="line-height: 1.38"><span>In this guide, we’ll do just that. We’ll walk through <strong class="font-bold">10 things you should look for when doing keyword research,</strong> with real NYC plumbing examples and up-to-date facts to back them up. </span></p><p style="line-height: 1.38"><span>By the end, you’ll know how to choose the right words (keywords) so that when someone in New York needs a plumber, <strong class="font-bold">they find you</strong>. </span></p><p style="line-height: 1.38"><span>Experts say that doing keyword research is one of the most effective strategies to rank higher on Google </span><a target="_blank" rel="noopener noreferrer nofollow" class="underline text-foreground decoration-ht!" href="http://blog.hubspot.com"><span><u class="underline">blog.hubspot.com</u></span></a><span>, so you’re on the right track by learning this!) Let’s dive in, together.</span></p><h2 class="heading" style="line-height: 1.38"><span><strong class="font-bold">1. Search Volume: How Often Do People Search?</strong></span></h2><h3 class="heading" style="line-height: 1.38"><span><strong class="font-bold">What is search volume?</strong> </span></h3><p style="line-height: 1.38"><span>It’s a simple idea: search volume tells you how many times people search for a particular word or phrase on Google each month. </span></p><p style="line-height: 1.38"><span>Think of it like counting how many people walk down a street. A busy street has lots of people (high search volume), while a quiet street has only a few (low search volume). </span></p><p style="line-height: 1.38"><span>If you pick keywords with higher search volume, you’re choosing the streets with more potential customers walking by.</span></p><h3 class="heading" style="line-height: 1.38"></h3>
SEO Team Lead
Himalayan Trekkers
Bikash Yadav is an SEO, Content Writer, Email Marketer, and Copywriting expert with nearly 5 years of experience. He is an expert in target audience research and creating buyer personas to drive better results. His journey started from a small blogging site to a big website. He helped many individual healthcare professionals to generate leads as well as organizations.